Senior Vice President, MarketingView Team
Martha MacPherson brings more than two decades of experience in technology marketing and sales – with a focus on tech start-ups and emerging growth companies – to her role as Senior Vice President of Marketing for D4. In this role, she is responsible for all of D4’s marketing strategy and execution, including digital marketing, marketing automation, content strategy, and corporate communications.
For most of her career, Martha has worked for start-up firms in the technology sector in Boston and Silicon Valley. She has helped build several firms from the ground up, including two highly successful IPOs. Her résumé includes positions at Eloqua (now Oracle), Centra Software (now Saba Software), and Sendia (now Salesforce.com). As one of the first employees at Avid Technology (OTC: AVID), she was integral to growing annual revenues from zero to $400 million in just five years.
With a bachelor of science in Business Economics from the State University of New York at Oneonta and decades of experience in marketing, enterprise sales, and sales management, Martha has the background and education to focus on both increasing annual revenue and establishing D4 as an industry thought leader in the eDiscovery marketplace.